Vee’s personality is inviting, humorous and positive. For example, Vhi, a healthcare provider in Ireland, developed a ‘running chatbot’ named Vee who offers advice and regular motivational messages to encourage healthy fitness routines. The more authentic your bot, the more likely users are to engage. ![]() Many companies design their chatbots with mascots and real employees in mind to give their automated bot an element of authenticity. Chatbots Are Branding Toolsīy giving your chatbot a name, a face and a voice, you’re giving your brand depth and personality. Why not enlist a chatbot to do the work for you? When a visitor enters your site, a chatbot can engage with them immediately with a question like “What can I help you with today?” This interaction entices the user to stick around on your website, ask questions and visit other pages to learn a bit more about your company. They Reduce Bounce RatesĪccording to the Nielsen Norman Group, your website has under a minute to captivate visitors before they bounce to another website. They simply open their browsers, enter your website, type out their inquiries and get answers in mere seconds. When consumers have burning questions about your company, they don’t have to wait for normal business hours to get answers. Incorporating a chatbot or live chat feature means employing a 24/7, 365 days-a-year customer service representative. One the main appeals of chatbots for businesses and visitors alike is its accessibility. Though there are different variations of chatbots, the website chatbot is one of the more common, useful types for businesses of all sizes and industries.Ĭurious about creating a chatbot for your business? Here are a few ways chatbot technology can help you capture hot leads, streamline your customer service and strengthen your brand. Chatbots mimic customer service representatives and satisfy basic user requests – like price quotes and product details/recommendations – in real time. One way that businesses have begun to adapt and leverage AI in their marketing strategies is via chatbots.Ī chatbot is an automated chat interface designed to simulate real-life conversations with online users. With this in mind, small businesses will not only have to prepare for the imminent takeover of AI, but they’ll also have to adapt. In fact, Gartner has actually predicted that by 2020, 85% of consumer interactions will be dealt with through AI. From ordering Uber pick-ups and pizzas to requesting weather forecasts from the comforts of their couches, consumers are accustomed to easy, virtual communication. ![]() Artificial intelligence (AI) technologies like Amazon’s Alexa and Apple’s Siri have made modern consumers almost reliant on automated services.
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